Tom Fenix:
The right logo drastically amplifies your businesses marketing. The right business card is the difference between an opportunity to offer a sales pitch and your prospective client changing the subject at your introduction. The right letterhead conveys your success is not dependent on getting a new client. The right envelope announces to everyone who sees it that you are a professional organization that relies on professionals to do a professional job.
Your business will be judged by its first impression. If your materials look like you produced them yourself, your potential clients (both near term and long term) will write you off as someone running a side gig out of the trunk of their car and choose to do business with your competition. For the record, Marketing is a vast topic and covers a plethora of materials including anything associated with your business, but starting with a logo and stationery is where I recommend.
My name is Tom Fenix, and I have been doing marketing, advertising, and graphic design for over thirty-five years. I have read a lot of marketing and advertising books, worked for a newspaper, print shops, a Little Rock advertising agency, and even helped launch a billboard business aimed specifically at helping small businesses compete with major franchise chains around the year 2000. I have created logos for dozens of organizations and produced thousands of marketing pieces in that time. When your business is ready to show your potential clients that you are a professional organization which relies on professionals to do a professional job, it’s time to get me started working for you.